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DAVIDE

PICERNI

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The updated design system extends across all touchpoints — from graphics and catalogues to social media and business cards — helping unify GCA’s identity through a cohesive and recognisable visual experience.

GCA

Branding / Web Design / Social Marketing / UX-UI Research / Print Design

Feb 2024 - Current

The Starting Point

Gerard Coutts & Associates (GCA) is a multidisciplinary project management and urban planning consultancy focused on regional communities and sustainable development across Victoria Australia.

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To mark its 20th anniversary, the company embarked on a rebranding initiative. The first step was to consolidate two outdated websites into a single, cohesive platform—laying the foundation for a clear, consistent design system that could evolve with the business while staying true to its core values.

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Client Dashboard

As the next phase of this collaboration, a private members area dashboard is currently in development. Tailored to support client communication and project tracking, the dashboard continues the design principles of clarity and usability—ensuring a seamless experience beyond the public-facing website.

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